Because FKTP JV's tunneling work takes place primarily underground, hidden from view, it can be difficult for the public to know exactly what is happening with the Project.
That's where Arellano Associates comes in. Founded in 1994 by Genoveva Arellano, the Disadvantaged Business Enterprise (DBE) certified firm provides public outreach and communications support for public sector projects. They work with FKTP JV to raise awareness about traffic closures in the area and generally how construction work will impact the community.
Genoveva's company gained its first foothold in the industry by competing for and ultimately winning a 10-year community relations contract with the San Bernardino Associated Governments (now the San Bernardino County Transportation Authority) on the construction of the 28-mile Route 210 Freeway. Since then, the firm has developed relationships with transportation systems like the California High-Speed Rail Authority, Orange County Transportation Authority and Los Angeles County Metropolitan Transportation Authority (Metro). This includes work on both the Purple Line Extension Section 2 and Section 3.
"Working on a project that is an engineering and construction marvel is always exciting," Genoveva says about the Project's incredible TBMs. She looks forward to helping bring a new public transit option to West Los Angeles and knows that she cannot do it alone. Genoveva realizes that her talented Arellano Associates staff is only "one part of thousands of pieces that make this project happen."
Like the boring machines hiding under the earth, there is a lot of work being done on the Project that sometimes goes unseen. Arellano Associates bring important public updates to the surface, while recognizing all of the additional hard work taking place.
"It is very rewarding," Genoveva says, "to work alongside other such professionals."
Arellano Associates
